Why video marketing for small Business owners | Colm McGill

Why video marketing for small Business owners

Why video marketing for small Business owners

Why video marketing for small Business owners

The reason for this post “Why video marketing for small Business owners” today guys, is the more I work with you the small business owner I can see you really are intimidated about getting in front of the camera.

Now I have been in your shoes and I feel your pain. I too was intimidated by getting in front of the camera to market my business. However I can assure you once you get the first one or two videos done you will have no more worries.


The power of video marketing

Video gives you the opportunity to give a personal presentation to your potential customers or clients directly. It gives you the opportunity to showcase your passion and knowledge and expertise within your Industry.

This obviously lend to credibility on your part and trust in you from your potential customers.  It is here through video that you can gain an expert status through the production of informative and educational Videos adding value to the end-user.

Motivation to get in front of the Camera

  • YouTube gets 1 billion unique visits each month.
  • 6 billion hours of Video are watched every month.

All the articles and experts I have been reading and following, all indicate that video marketing will be huge in 2014. Also video really helps with your SEO effort as it keeps people on your site for longer. People are much more likely to engage with video.

We the small business owner must realise that 80 % of people do not read just scan and are much more likely to watch a video than read. Therefore we the small business owners have to shoot videos as a part of our marketing campaign.

Follow the trend

What I have noticed guys is if you go to the search engines and do a search with particular keywords you may find that is no advertising around this particular keyword. However if you go to the video section with the same keywords you will see loads of advertising.

This underpins what I am saying guys video is the way of the future from this simple observation. As the larger companies have understood the power of video marketing and that it is much more effective to pay for advertising on the video section of the search engine as appose to the organic section.

Keep it simple and real

So now guys before I go, when you start shooting videos keep it simple. Just look at mine I do not do a big production I just use my webcam to get my message out. You should do the same and be yourself. Now that’s it from me on “Why video marketing for small Business owners”.

Keep in mind if you need any help do not hesitate to contact me today

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