South Africa’s top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed that 93% of leading brands use Facebook, 79% use Twitter, 58% use YouTube, 46% use LinkedIn and 28% use Pinterest. Their research also included an analysis of South Africa’s leading 50 brands, which showed that each of these brands have an average of 58,000 Facebook fans and 12,785 Twitter followers.
This is a very informative article on social media optimisation. Well worth a read for you the small business owner, to understand why you should integrate social media in your website. Also it highlights the importance of social signals and why you should engage and make your content share-able.