How to market a small business | Small business Marketing | Colm McGill

How to market a small business| Small business Marketing

How to market a small business| Small business Marketing

How to market a small business

In today’s environment it is becoming clearer with each passing day that you the small business owner have to take responsibility over the marketing of your business. No longer can you sit there and say were open, and expect people to find you. You have to take a proactive approach to marketing your business. Over the coming weeks I will be posting material on “How to market a small business” today the medium I will concentrate on is your website.

 

 

Take control of your Website

As a small business owner you have to have control over your site you have to be able to update and add relevant material to your site on a regular basis. Too many of us in small business get our website developed and let it sit there and hope it will capture customers for us. This is not going to happen you have to produce content on regular basis that is key worded correctly for your targeted audience.

A small business website

You website is the primary tool you will use to answer the question on How to market a small business. Your website is the centre to everything you do online and everything else radiate out from here. Too many of us in small business sit back and do not understand the world of online marketing and this is a mistake. You have to start educating yourself on how to utilise this medium to gain exposure for your business.

Start Learning

Yes you heard me right you have to start understanding how to manage your online presence. First you have to understand how to identify your target audience. Once you have this clear you have to thinking about keywords and how you are going to develop content around your target keywords to engage inform and educate your target audience.

Access to your site

Now that you understand keywords and creating content you must have access to your website to update it on a regular basis. Many of us get our website designed by some business that controls your website and do not give you access to your site. Also they charge you for any update or any alteration to your site, This is  a mistake on your part. The reason I say this is you should understand before you get someone to develop your site that at the very least you will have access to the site to add content agreed.

How to market a small business

We the small business owner have to understand that we need to optimise our site for people and the search engines and if we cannot add fresh content on a regular basis we are doomed to gain exposure.  One of the main ways to climb the search engines is through fresh content on a regular basis’ that is optimised correctly.

Conclusion on How to market a small business

That is  it from me today guys, as I have said over the coming weeks I will be discussing the different ways on How to market a small business. I will be discussing and giving tips on topics like video marketing social marketing and speaking in-depth on the different platforms they possess.

 

 

 

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