How to get your business online the correct way:
First and foremost you as a business need a website it is the center or the core of your online presence.
Now here is where many businesses fall down, the reason I say this is many business owners go out and get their website designed and it looks great and therefore everyone is happy.
The designer is paid and the business owner thinks they have their online presence and that’s that.
Wrong guys you really have to ask what the goal of your website is and therefore understand, what is the whole reason; behind getting your business online.
Do you want a great looking site that’s not functional and offers no value or benefit to the end-user? and does not drive customers to your business.No of course you don’t.
Now I do not know what reasons prompted you to getting your website created, but I’m going to tell you the right way to get a website up and running correctly.
Why does your business need a website?
The reason any business wants to get online should be quite simple, It is undoubtedly to build expand and develop your business no more no less.
You are going online to tap into the enormous potential the WEB possesses. Listen to me here there are 2.1 billion internet users today guys, and we can get exposure online for our business on a 24/7 basis, nowhere else can we get that kind of exposure for our business.
Now while the net possess huge potential for any business irrespective of industry, this potential often goes untapped. As a business owner you have to understand the basics of online marketing.
The reason I say this is many owners do not ask the right questions or do not have the end in mind. The reason I say this looking at many sites out there I know there are not performing.
Who designed your site?
The reason for this is simple first I ask you the business owner out there “who designed your site? “ Was it a young fellow done road? Was it a web designer? Was it the local computer repair guy?
All of them in my opinion not the correct choice while all may design a great looking site, this does not develop your business.
As a business owner you need to consult with a online marketer quite simply because they understand the business end of your website. At the end of the day your website is a potential powerful tool to build expand and develop your business.
An online marketer understands you need to get leads you need to engage and who really understand that your website is not for you. I hear you say well Colm who is it for? the answer here guys is quite simply your customers of course.
The correct person for your Business site:
So when you in the process of getting your website developed or changed and the person who is doing it for you, is asking what you want? What template you would like? Color etc. I think you should politely thank them and leave.
The discussion should be who are you going to target what is the industry what content what keywords we are using what strategies we will apply within your site to expand and develop your business.
How shall we incorporate other platforms in your site and go about building and developing a serious online presence for your business,
Now guys that is my first post on this topic I will follow it up in the next day or two with part two for