11 Ingredients of high performing website you must know before hiring a web designer. | Colm McGill

11 Ingredients of high performing website you must know before hiring a web designer.

Ingredients of High Performing websites

Image Credit: expanddigital.co.uk

11 Ingredients of high performing website you must know before hiring a web designer.

Launching a new Website is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when you are about to hire someone/company to make you a website. However anxiety and fear should no longer be a case for you after you have read these 11 Ingredients of high performing website you must consider when hiring a web designer.

Not many designers will mention these to you simply because they are just ‘website designers’ in comparison we are ‘digital marketers’ means we take each aspect of designing into a marketing perspective with the end user’s (visitors of your website) satisfaction our main priority.

Did you know?

The seven seconds rule states that people will take the maximum of seven seconds on your website deciding whether they should leave or stay. So the most important thing here is to make sure your website convinces prospects to stay there, hence you need to make them believe you are the best.

Ingredient #1: Your website must have a defining statement, or a credibility statement.

That’s to say, you need to say what makes you better than your competitors. The credibility statement helps to make your visitors especially first time visitors know who you are, know your experience and know how great you have been.

Ingredient #2: Justification

The next important thing to place in your website home page is justification of what you said you offer. As people might have clicked on your website link after reading the description, reading the mail, an ad somewhere or got a link from a friend, then bring justification that you do what you said, or people say about you.

Ingredient #3: Are you Fake or real?

Here you go further than justification, as people now are interested to know you more. They are looking for extra information on how great you are as they are already interested in you. Here you need to be very careful as many businesses here just try to talk about themselves. Let your works speak for you.

Ingredient #4: Third party endorsement

Most businesses have it wrong when they hide their reviews from homepage in hope that people will click on the hidden tab “SEE WHAT PEOPLE ARE SAYING ABOUT US” No one cares if they don’t know you.

Ingredient # 5: Layout and Navigation

Here is another factor for you to make sales, as here is when you provide a better user experience from your website.

It ranges from your Menu, what you have presented there as main headings of what you want people to read.

Ingredient # 6: Quick Guidelines

  • Make your Home page compelling
  • Explain what you do, not just how you do it.
  • Give facts about your business
  • Optimize each page of your copy for specific keywords
  • Craft good title tags and description meta-tags
  • Include testimonials, case studies and client lists
  • Use real photos when possible

 Ingredient # 7: Appearance Guidelines

  • Good use of color
  • Text that is easily read
  • Meaningful graphics
  • Quality photography
  • Simplicity

Ingredient # 8: Content Guidelines

  • Short and organized copy
  • Regular Content Updates
  • Speak to your visitors

Ingredient # 9: Functionality Guidelines

  • Include a call-to-action on every page
  • Every component of your site should work quickly and correctly
  • Try Error-free copy

 Ingredient # 10: Usability Guidelines

  • Simplicity
  • Logical site navigation
  • Fast-loading pages
  • Minimal scroll
  • Consistent layout
  • Prominent, logical navigation
  • Descriptive link text
  • Cross-platform/browser compatibility
  • Quality Screen Resolution

Ingredient # 11: On page SEO

  • Don’t use Flash
  • Minimize the use of tables and use Cascading Style Sheets for layout and positioning
  • Leverage your links
  • Include plenty of written content in HTML format



If you follow these steps and include all 11 ingredients in your website design, then you will be well on your way to a profitable high performing website. Good luck!

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